“Designing software is like planning a trip, while development is like actually making that trip.”
Building a website requires both Web Design and Web Development skills. While in the web world, web design and web development are two distinct specializations, a successful website can only be done when Web Design and Web Development are combined. In fact, the terms Web Designer and Web Developer are interchangeable for the average SME client.
In simple words, designing means working with the look and feel of the website and involves creative energy while development means coding the application in order to add functionality to the website. Web design is referred as: creating the look and feel of the website (the front end); designing a creative solution to meet the client’s requirements; focusing on the end user’s experience; working with HTML, CSS and JavaScript; using design software like Photoshop or Illustrator; using development software. On the other hand, Web development involves: adding complex functionalities to the website (the back end); creating user interactivity features; programming languages like Java, PHP, C#, etc.
At Kognya - Digital Crafting we take your project from the conceptual stage of visual mock-ups and storyboards and carry it through front-end and back-end development.
Any Digital Marketing Strategy starts with a good website that is your face you are putting out to the public. The website should tell your history, explain your product line, belief system and a clear indication of what you care about! Website should be easy to use from page to page and way back, easy to place your order because the best judge of your website is your customer. From your website itself to your online branding assets - there’s a huge spectrum of strategies that fall under the umbrella of Digital Marketing: digital advertising, email marketing, online brochures, online marketing strategies that are often outsourced, including social media, search engine optimization and local search marketing. Unless you have time to dedicate, it's difficult to stay on the multiple changes that transpire when it comes to digital marketing strategy. You can do much of content and email marketing by yourself, but it never hurts to ask experts for strategy advice to help you get started.
Branding is an very important part of Internet commerce, meaning the reputation of the company. A brand is not just a name, a logo, or a slogan that help clients to recognize or identify a product or service but is a set of standards and beliefs to which a company should strive to maintain or surpass. Building your brand is choosing and using symbols to reflect what your value is, what you find to be true, good and beautiful is the core of the company. Now people are buying emotions, and only after identifying with your brand will trust you and will like you and will became clients. Creating your brand is a strategic essential step when building your business and is professionally done when a potential customer understand your brand as the unique solution for what they are looking for. Branding services: Strategy and consulting Logo design Print design Video production Infographic production