“Designing software is like planning a trip, while development is like actually making that trip.”
Building a website requires both Web Design and Web Development skills. While in the web world, web design and web development are two distinct specializations, a successful website can only be done when Web Design and Web Development are combined. In fact, the terms Web Designer and Web Developer are interchangeable for the average SME client.
In simple words, designing means working with the look and feel of the website and involves creative energy while development means coding the application in order to add functionality to the website. Web design is referred as: creating the look and feel of the website (the front end); designing a creative solution to meet the client’s requirements; focusing on the end user’s experience; working with HTML, CSS and JavaScript; using design software like Photoshop or Illustrator; using development software. On the other hand, Web development involves: adding complex functionalities to the website (the back end); creating user interactivity features; programming languages like Java, PHP, C#, etc.
At Kognya - Digital Crafting we take your project from the conceptual stage of visual mock-ups and storyboards and carry it through front-end and back-end development.
Social Media is playing an increasingly important role in the way that we find and share information online. It is possible to use information from social media sites such as Facebook, Twitter and LinkedIn on third-party websites, and have information going the other way so that comments and posts written on a site are posted to social media sites. In today’s Social Media environment, it’s crucial to develop valuable, shareable content through Social channels as an important factor to promote and communicate your brand to large online communities. SMO - Social Media Optimization is a highly effective method of spearheading traffic and raising awareness for a particular site, product and landing page through leading Social Media platforms like Facebook, Twitter, Google+ and more. We understand the huge impact that Social Media Marketing can produce to the future success of many online businesses and we know what will give you the best possible chances of increasing your onsite traffic, improving your online presence and promoting your services across the Internet.
Branding is an very important part of Internet commerce, meaning the reputation of the company. A brand is not just a name, a logo, or a slogan that help clients to recognize or identify a product or service but is a set of standards and beliefs to which a company should strive to maintain or surpass. Building your brand is choosing and using symbols to reflect what your value is, what you find to be true, good and beautiful is the core of the company. Now people are buying emotions, and only after identifying with your brand will trust you and will like you and will became clients. Creating your brand is a strategic essential step when building your business and is professionally done when a potential customer understand your brand as the unique solution for what they are looking for. Branding services: Strategy and consulting Logo design Print design Video production Infographic production